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by vlovich123 737 days ago
It’s a visceral demo that execs and customers can interact with to demonstrate Mitsubishi’s expertise in robotics. It’s both for PR purposes (improving the value of the brand) + sales (come talk to us for your robot needs) + defending the R&D departments budget (hey exec, isn’t this thing we built really cool? We’re actually accomplishing progress on long term goals, not just collecting a paycheck and doing nothing).