[jc6]

Its not some accident Google ended up with all this data.

There is a reason they give you Free stuff like video, email, chat, search etc.

People have forgotten the only way (in the past) to solve the Info Explosion that results when networks grow, is trying to understand Peoples needs better. That was the intention behind data collection. But ofcourse the story went off the rails when advertisors and marketers and politicians found value in all that data.

But there is an upper bound to how much value there is, just like there is an upper bound to how much milk you can extract from a cow.

Once you build huge ever scaling infra assuming there is no upper bound and then an upper bound is hit, what happens?

Nothing good. Excess cows start getting slaughtered. Larger the system. Greater the over run. More slaughtering. Dont expect what you got for free to stay free. Expect all your data to be sold off at fire sales.