[jazzyjackson]

these companies should be outcompeted by firms that don't blow a million dollars a month paying out to click fraudsters but alas the market is not perfectly competitive

is it a cargo cult? it works for coca cola so maybe if we just spend a little more we'll see returns...

[benterix]

Yes, I feel it might be cargo cult, at least in part. The argument I usually heard was that "But other companies are doing that, too".