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by qingcharles
746 days ago
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Universal Studios gave me the keys to a Facebook page for a hugely famous movie that had 2,000,000 followers (this was 2012). I had a fan page for the same movie with 30,000 followers. Whatever I posted to both pages, my fan page would get 10X the engagement and 10X the sales of merch than the bigger page. It taught me a big lesson on numbers v. engagement. |
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