| Here's how this works: Illegal collusion and price fixing happens when owners of competing companies communicate to set prices. Apartments prices were historically a highly volatile compared to their lease lengths. One would have to own a majority of the apartments in a market to gain the data necessary to know things like upcoming tenant renewals, apartment renter influx/outflow, etc to combat things like mass-tenant exodus to a nearby apartment complex offering $100 less rent per month. This industry has been historically very competitive. Realpage does the colluding for them inside a database and whispers back "here's our number". How are non-participating properties punished? Debt Servicing. Try getting business loans for these properties without running Realpage's tools. Look at the investors and board members of RealPage, InvesTran, etc. and those in the property management companies. They are a very small circle hiding normally illegal activity behind algorithms. Encrypting or obfuscating illegal communications doesn't suddenly make them legal. Neither does charging money for the privilege. |
But one thing is found critical is that he always made sure his apartments were priced at the low end. He’d rather make sure they were all full all the time instead of dealing with volatility.
The man is hugely successful and they just named one of the colleges after him at my University.