Social media with people showing off how they landed a $350k job after graduating. Really common for the last few years if you're in the target demographic to get videos like "How I spent my $20k monthly salary as a 22 year old in FANG" or whatever. It was inbound marketing to leetcode courses (like neetcode) whose owner did just this, but I think it also caused a huge expectation that if you go to university and learn some puzzles you'll also earn a million before 30.