[mannyv]

It's amusing that the placebo effect is so strong that they needed to create a standard that eliminated it.

Instead, they should figure out a way to induce it more consistently.

[lukas099]

When you perform a medical intervention that is effective beyond placebo, you are also inducing placebo. Drug research is just trying to find the most effective treatments, not trying to get rid of the placebo effect. Also, I think most doctors are happy to let patients have their placebos of choice (crystals or herbs or what have you), as long as it doesn't interfere with the rest of their treatment.

[Dylan16807]

People do try to figure that out.

But the benefit of removing placebo effect in a study is that you find things you can add on top of placebo effect.

[aredox]

They figured it out, it is called homeopathy and it racks millions each year.