[mikeknoop]

I think the reason Rotten Tomatoes is successful in because by in large, most reviews are negative. The true good movies actually stand-out.

For Smugg, when the homepage consists of all reviews in the 80-95 range, you can't tell things apart. It's just another generic review site that says everything is "okay", when in reality, the baked-in, out of the box experience of a device usually sucks in day-to-day use.

I don't know how you're getting reviews, but you could honestly seed this yourself by critically analyzing Engadget reviews and really focus on the flaws of the product, instead of the "features" for generating your scores.