[coldtea]

Above I'm answering to the propose explanation that basically "Europeans don't buy them because they can't afford them", so my comment should be read as:

"nah, it's not that, as people with higher disposable incomes *in the EU* don't buy such trucks either".

I just left out the "in the EU" there, to be implied by the context I was replying to.

That said, I didn't mean to imply that "buying a truck was people status signalling that they were affluent" in the US.

Just that they think (or made to think) they need it, and that they culturally like the extravaganza - same way many in the US think they need bigger cars and sneer at European sized cars.