[AwaAwa]

This approach ought to have been codified as part of an oath, with associated repercussions for the breaking of, but instead that which makes for popular sound bites from talking heads will carry the day.

What researchers chasing popular beliefs fail to realize is that once you chase popular opinion, your science and therefore you are suspect, not to mention the 'content' was never going to be as popular as the latest bowel movement of modern Ben-Hur.

Aesop's fable on the Bat, the Birds and the Beasts comes to mind regarding the fall out of this approach.