[tuhin]

Hey, Really nice initiative. Some quick feedback.

- I would really improve the quality of socks. Especially design wise. I would have subscribed in an instant but then looked at the lineup and was dissapointed.

- Lifestyle business is as much about the experience as it is about the product. Make me feel happy. Everlane is one of the best online experiences I have seen. Especially since you have a simple proposition and only one product to sell you can do a lot in the experience factor without making things unusable.

- Use better product photography

-I love the "How it Works" part

- I think you are already doing but use your blog as the bandwagon for raising awareness and interests in socks. Maybe even push content from other sites about socks? Like this one? http://www.nytimes.com/2012/02/05/fashion/in-silicon-valley-...

Feel free to ping me @tuhin for more design related and experience feedback