| I was recently reminded of the 1/9/90 rule : The so-called 1/9/90 rule posits that on a social media network or review site, only 1 percent of users will actively create content. Another 9 percent, the editors, will participate by commenting, rating or sharing the content. The other 90 percent watch, look and read without responding. This is my experience as well. So also true on HN, where are majority are just lurkers. (Hi there lurkers, good time to get an account! ;) I think if you are lurking you far more likely to just consume something without actively giving it a second thought. I think of the adagio that to really know something, you have to teach it (or being able to explain at least) and that doesn’t happen in passivity. It happens in dialogue. |
I think it’s a fundamental flaw to assume that anything on SoMe is actual dialogue.
Take our exchange here as an example. You may never read my reply, you may never respond to it and if you do I may never read it. On top of that, we will probably never talk again and we certainly won’t remember each other.
So what is really happening isn’t really dialogue. It’s talking into the vast nothingness for a shot of dopamine or whatever our brains use to reward voicing our opinion. Maybe it started with dialogue long ago, when online communities were smaller and you’d actually talk with the same people every day. But in 2024 I might as well have written this reply on my notes app where no one would ever read it.
Twitter especially is the modern version of standing on a box in Hyde park, screaming nonsense at passers by. Some of them will tell their friends about the idiot on the box in a pub later, but nobody will remember it. Probably not even the person doing the screaming, because they’ll be on with a new topic the next day.