[sbecker]

I think it's an awesome idea, much like http://www.dollarshaveclub.com/. And just like that site, you should A) make a funny video that will make people laugh. I almost signed up to DSC because of that video and know friends who did. And B) make a big ass button next to it with the price that leads you to the subscription page.

It's almost there. The design is compelling and made me consider it and click all over the site to see what else there was to see.

Also like DSC, consider adding a couple pricing tiers. A $1 a month?! I almost can't say no and would just sign up for the hell of it. Maybe $1 a month just gets you fresh pair of white socks. $11 gets you the amazing mustache socks.