[samdk]

Design feedback: Your 'buy now' and 'learn more' buttons on the homepage are very hard to see. They need to stand out. Make them bigger and bolder, or change the color (red would stand out much more and still fit into your overall theme), or fade out the background slightly. Or, ideally, do more than one of those things. You really don't want those buttons to be hard to see.

Cost and details of what you get should be listed prominently on the signup page. I see the cost on the homepage, but only after looking really hard. You need details on what kinds of socks you're going to be sending out. Pictures seem essential for something like this. (Don't make me go looking for them. Make them bigger.) Your 'learn more' page desperately needs actual information as well.

[desigooner]

How easy is it to cancel? Whats the quality of the socks like? Where are they made? Where are large pictures that depict some sort of detail about the socks?

None of this was evident in the minute I spent looking around the site and I ended up closing it.

[jrkelly]

I didn't ask any of these questions, understood the larger concept, and signed up. it sounds like you just don't like socks.

[desigooner]

I don't like socks? If it's sarcasm, I'm missing it. I've got socks that cost 3$ a pair through ones that cost 30-35$ a pair and quite a few of them all at that. While you might choose to blindly dive in, I like to ascertain the quality of the product that I'm getting.

And why spend 12$ a month on these when I can buy something from Happy Socks or Richer Poorer socks for 12$ a pair from a multitude of patterns and designs whenever I want to and be assured of good quality every time?!

[danso]

I have to agree with you. The call to action is easy to miss because I don't expect it to be in the lead visual. And then clicking on subscribe just gets me a form to fill out, well before I'm willing to pay. And the about page is cute, but not at all informative.

[glogla]

Also, mentioning this works only in the US would be a good thing too. While people can deduce it from that the adress contains State and not Country, it would be better to spell it explicitly so we don't get our hopes up needlessly.

[slouch]

Wow, I didn't even know they were there until reading this comment. Also, the links to your blog posts are "not found."

[cocoflunchy]

Same here! Red would be an option, but consider putting several links throughout the page too. There mustn't be a time when you don't see an (obvious) link to buy your product.

[mapleoin]

Also: make the buttons actual... buttons in the HTML sense; not links.