[chime]

Dashboards are necessary but not sufficient. As your company grows, you also need to send periodic report summaries to people who can act on them. While you certainly need instant pings (emails/IMs/Tweets) in case of major issues (server down, $10k+ shipment got delayed etc.), for the most part, you need to let someone spend 15-30 mins a week to analyze the data and make rational decisions based on that. Dashboards can't help with that but creating too many dashboards will take up valuable resources that could have been used to make more effective reports.