[abbradar]

> Regarding your vision of offloading the work to partners, my experience is that more time can be put trying to convince prospective partners than doing the work yourself if you are not careful.

That's a good way to put it. We also have an opposite fear: that building and customizing for the end clients requires expertise and focus on a particular market. This way we quickly become "just another CRM consultancy" which happens to have their own in-house product, and limits their growth to the (relatively) narrow market they are good at. Competing for new niches with the platforms that focus on building the partner networks becomes hard, considering all the ecosystem that these platforms develop around them. We have experience at running a successful MS Dynamics consultancy like that before, but this was its limit for us.

Whether our understanding on how to balance these two extremes is adequate is a good question that we keep pondering on. So thanks for the input!