[abbradar]

Hey, thanks for chipping in! Let me try to answer these questions.

The platform for us is almost as much a developer-targeted product as it's a business-targeted product. It gives a developer a relatively easy but quite flexible way of building business apps of all kinds, and modular, so it can be reused later. And the more one builds on it, the more incentive they have for keeping on the platform and the larger potential costs of migration. We also offer modules for free to build upon.

The CRM/ERP consultancies usually have cuts from the license fees of the SaaS products they develop on (we are currently no exception). What we want to offer instead is for them to effectively collect the SaaS fees themselves if they host, easily offer "cheap" on-prem installations and give assurance both to them and their clients about the vendor lock-in issues. This may bring more and more development companies, which grows the amount of integrations and solutions on the market, which creates a loop. Finally, the end businesses don't pick CRMs; they pick a consultant who picks a CRM for them.

We still see enough ways to monetize the product if it takes off this way. The question is whether our reasoning holds true.