[butler14]

That’s the same with a lot of hype in SEO circles. It’s the usual loud voices making a big deal out of it, but when you get down to the actual practicalities, not much changes.

Not least because very little of it is conclusive in terms of what Google do and don’t use, weightings, etc

It’s most valuable because it shows up a lot of googles public statements where they’ve said they don’t even consider certain things, with this implying they very definitely do in some capacity