It's a 4 letter word, commonly used in internet slang to refer to a good film.
I saw the announcement pretty early on and when I started typing in "kino" into the App Store search, the first autocomplete suggestion was the rest of the app's title in the listing "- pro video camera", and if I clicked that one it showed the app first (well, first result after an ad)
It's improved as people download it, the root comment by petercooper though found it at position 5. It's also not just a 4 letter word search it was the full app name which is where I was saying it was particularly bad. That's 17 letters not counting spaces and an exact match, that should be a really strong signal even with a brand new app that the person is looking for that app.
> commonly used in internet slang to refer to a good film.