[phs]

> Both companies seem to monetize clickstream data and personal information from users who probably didn't give informed consent.

I don't think you know what you're talking about. During Rand's tenure Moz was a subscription business selling access to marketing analytics tools. Those tools focused on the structure of the clients' sites themselves rather than any analytics they might have consumed.

Source: I worked at Moz for several of those years, and helped maintain those tools.