[rvnx]

$229 plus mandatory subscription of $120 per year.

[canucker2016]

Or $60 if you pay annually instead of monthly - though who knows how long that annual discount will last.

[edit] and there's no buying the watch WITHOUT the Fitbit Ace Pass data plan, the watch setup REQUIRES a data plan.

from the Compatability section of Tech Specs page:

"Requires Wi-Fi and Fitbit Ace Pass data plan for setup."

[edit2]

though I guess you could buy just one month of the data plan, just for setting up the watch.

But the watch's WiFi supports only 2.4GHz.

[edit3]

the annual data plan deal is only good until before Aug 31. see https://www.youtube.com/watch?v=xzDpo1t02yA&t=275s

[fma]

Pretty bold for a company known to EOL their products to even offer an annual plan.

[atonse]

Does this include the cellular plan? Then it's probably fine. But if we'd still have to get an additional cellular plan on top of this, then it's silly.

[KMnO4]

The $10/mo subscription is the data plan.