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by Gud 750 days ago
They day Google starts blocking ad blocking users is the day the exodus starts from Google services.
3 comments

I think you're overestimating the number of people who 1) care and 2) use adblocking extensions or any extension for that matter.

Google knows what will likely happen, and pays people lots of money to know.

Without commenting on Google[1], I think this sort of thing is true in the short term but less true in the long term. I expect that, were Chrome to ban ad blockers, technical folks will start to teach non-technical folks in their orbit how to e.g. install Firefox to regain ad-blocking capability. I think it would take some number of years but there would be a pushback in the medium- to long-term.

1. Googler, opinion solely my own.

This is ironically how Chrome got its big push into the mainstream. Would be great if that’s how it got pushed out. But the world of influential techies, especially amongst the younger, seems to have gotten smaller. Perhaps I’m wrong
They'd massively alienate a large and motivated subset userbase with the ability to build viable alternatives to Google products or at least build more active means to cirvumvent their platform restrictions.
I think you are unfortunately correct about this.

I am consistently blown away when I inadvertently experience the Internet without ad-blocking. It’s absolute garbage.

I am sad that people are either OK with this or don’t care. For many they don’t know any better, and asking many of those same groups to install and manage plugins is a fraught request.

32.8% of global users use an ad blocker. (33% of Americans.) [1]

Chrome's market share is about 65% [2]. If their recent manifest changes eventually break ad blocking (which seems to be the goal), it'll lose a bunch of market share (I guess they're optimizing for short-term profit).

[1] https://backlinko.com/ad-blockers-users [2] https://gs.statcounter.com/browser-market-share

Why do you think everybody switched from IE to Chrome? Because their tech friends told them to or did it for them.

The day Chrome can't sufficiently block ads anymore is the day Chrome dies.

Do you remember IE exodus to Firefox pre-2010? Yeah Google better watch its hyperback.
They learned from Microsoft's mistake and most browsers run off the Chromium while they have Firefox by the balls with their default search engine deal. Not to mention Firefox is hellbent on snatching defeat from the jaws of victory.
I don't know what you mean. They are already blocking adblock users on YouTube and there is certainly no exodus happening there. A few people complain about it and get a handful of upvotes on social media from their friends, but it hasn't even come close to rising to "backlash" status.
Are they? I block ads on YouTube and I’m still allowed watch videos.

I suspect they have silently stopped blocking ad blockers.

I remember there was a lot of reports about this being the case, but there is no way I am not blocking Google.

I suspect that such a move would draw significant scrutiny from regulators, potentially far outweighing any impacts from users switching browsers on their own.