I'm not really sure what you mean, but, I have noted this for my theory that an increasingly low form of conversation is "how come I haven't seen news articles about X at frequency Y recently, what do They mean by this"
They literally pioneered LLMs, RLHF, multimodal LLMs, and many other fundamental techniques that are causing an epic sea change in society and technology.
Heinlein in the book Stranger in a Strange Land. and iirc (it's been decades) it was used in the context of a "cult" - the people in the cult "grokked" and the people who weren't didn't.
I comment something like this when i see the word grok, which has happened more this year than in the last decade - and i am not sure why, probably because i don't pay much attention to OAI news?