[YmiYugy]

Without comparison to the accuracy of crowed sourced blocklists it's not that valuable. Maybe there is a group of hopelessly overworked blocklist maintainers/contributors, that I'm not aware of. If so, their cries for help don't seem to make the HN front page. From a user perspective, blocking banner ads feels like a basically solved problem. I think the real pain point here is that for large chunks of the web, there is no distinction between ads and content.

[JAlexoid]

There will never be a solution to native ads. It's part of the content you choose to consume, that someone produced.

The only way to avoid native ads is to stop consuming content that relies on ads.

[nemomarx]

Stuff like sponsor block works pretty well? If the native ad is seperable from the rest of it you can just skip ahead, and most of those things are still a sign posted sponsor break for now. I can imagine extensions to do something similar in articles by removing affiliate links, etc.

[YmiYugy]

I think it depends on what solution space you are willing to explore. There is the possibility for regulatory action that restricts native ads. It's seems plausible that a flood of AI content tanks the prices for native ads, so some might pivot to original content + regular ads, which might also become more profitable if regulatory action weakens the oligopolies of that space. Aside from high level market shifts and regulatory action, there is of course also the possibility of technical solutions that can help you to avoid native ads.

[yjftsjthsd-h]

That really depends on what you mean by "native ads"; if you mean "blog posts that appear legitimate but push a product" then maybe not (although I wouldn't totally rule it out with LLMs), but if you just mean that the ads are inline I have to disagree since ex. SponsorBlock already exists.

[cess11]

In some jurisdictions advertising has to be named as such, there it will be at least theoretically possible to create filters if the platform is compliant.

[93po]

or have LLMs recreate the content without the native ad

[beefnugs]

That is nonsense, if we know about 10 exact brands by name, then we can block their mentioning anywhere