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by mike_hearn
747 days ago
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Because unless the chatbot is both better than a human in every way, and everyone knows that, the first thing people will do is push the button to reach the human. Why wouldn't they? They're calling in the first place because they don't want to make an effort to use the available tools to answer their question. They want a human. |
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That's not correct. I NEVER call without first exhausting every available source because I despise the phone system and it's inefficiencies. Most companies may think they have resources available, but they really don't. And no, just throwing up a zendesk or equivalent "knowledge base" isn't the same as providing tools and manuals/guides/etc.
That said, there is definitely a subset of people for whom calling is step 1 (before even googling). They tend to be older and/or on the tech illiterate side. But if you design and build for the worst-case scenario, you're really screwing over your more self-help customers and even driving them away.