[marvin]

I guess that most likely means not winning the bid with Apple. But these companies aren't exactly aged grandmothers who have walked all the way to the one pharmacy in town; I don't think this constitutes an abusive business relationship.

[avmich]

Here not winning bid sounds like not having to overcome those kind of problems which are not often overcomable, no?

Of course the business is the art of having cake and eating it too, so in practice relationship can become a bit more complicated...