[troydavis]

I clicked “Start Planning Now” and got a signup form. Let me use the app anonymously and get some value from it, so that (a) I want to save something it’s generated, and (b) it’s earned some trust.

If/when I want to save a generated itinerary, then let me create an account.

I also entered a location and clicked “Create Demo Itinerary.” The page showed this error: “ Max search limit reached, please register to continue!”

Big picture suggestion: design the home page around making it so easy to create new itineraries (and/or browse some that you consider great) that I want to keep using it.

And for where you are, that’s probably the key metric: what percentage of anonymous site visitors do you deliver value to (ie, they see an itinerary and click on it or try to save it or something)? Are there subsets - certain referring sites, for example, or people searching for certain types of trips - where that number is really high? If so, those are your initial market; get more like them. If not, find out what visitors actually want (interview recent travelers in your network, offer site visitors $20 to talk with you for 10 few minutes, etc.).

[Lasek]

Thank you for the suggestions!