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by rbanffy 748 days ago
Oil companies know they are going to join the original oil suppliers, the dinosaurs, soon enough and they need to invest and build IP in renewables to be able to transition over to the green side.

Nobody wants to be the next Kodak.

2 comments

The reason firms “become the next Kodak” is because they’re busy protecting their enormously profitable legacy business from competing technology. This can be actually rational, provided the people doing this sell or realize enough profit on their assets before the older business disappears.
I read an article where the author made a point that oil and gas companies aren't setup to compete in the renewables business. And they have the problem that companies that are already exist in that space.

When it comes to building out a deep water oil rig they have no competition. But when it comes to set up an offshore wind farm marine services companies have the experience, equipment, and are nimble.

Build solar panels? That's manufacturing and there is a whole other industry that makes commodity manufactured goods at scale. Batteries and solar panels are both extremely high volume commodity goods.