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by mike_hock
757 days ago
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> It's very easy to look at $18.99 and mentally think "$20 once taxes hit," which ought to dispel the illusion. What illusion? One possible explanation is that .99 prices are so well established that prices that don't end in 99 stand out, prompting a more conscious analysis by the customer. If round prices were the norm, it would work the other way. Similarly, if prices always ended in .01, those that didn't would stand out. |
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