[chrisjj]

> They ran the experiment for two days. During this time, 241 people bought cheese. When they saw .00-ending prices, they bought cheese 44.1% of the time. But when they saw .99-ending prices, they bought cheese 51.2% of the time.

> This study not only confirmed that .99-ending prices lead to more revenue

Er, surely that depends on the rest of the price e.g. 1.00 v 1.99.

[ThatMedicIsASpy]

The only price I ever compare and look at is €/gram €/liter. For my cheese that would be 6-8€/kg

[chrisjj]

> €/gram €/liter

And when you see 0.99 €/gram ? :)

[moritzwarhier]

This is a thing in Germany, e.g. one large grocery chain sells "premium" tomatos for prices like "1.99€/100g", which makes intuitive comparison hard for some, especially because those who look for prices per mass usually compare kilo prices, and most are just used to 200g or 350g trays, sometimes a pound, not comparing prices per weight at all.