[darren_]

> if I turn off Lock Screen notifications and turn on time sensitive notifications then will I get no marketing notifications, and only notifications about my driver turning up?

It's up to the app developer, they get to mark notifications as time sensitive or not. So if someone decides that because a coupon is expiring soon it's "time sensitive" to ping you about it, then they can mark it as such. Hypothetically Apple could frown on this in app review, but it isn't something app reviewers are likely to be able to reliably catch.

[Retric]

Same is true on Android. Uber lets you disable annoying notifications in App or through settings because otherwise fewer people would use it.