[throwawaysleep]

> Integrity means a lot.

Does it? Has anyone priced out the premium integrity can command?

As anecdotally, it doesn’t seem to matter unless you have a sterling reputation. People with merely a good integrity reputation are better off selling it off until they are low ish integrity.

And if you compete on price, may as well abandon it entirely.

[chrisjj]

Agreed. And a sterling reputation may mean only good at hiding disintegrity.