[esnard]

I realize that this post is old, but there are some errors in the revenue tables:

- Dress #1 revenues are swapped for the "$5 less" and "$5 more" columns. - Dress #4 units purchased are swapped for the "$5 less" and "$5 more" columns (from the study they've linked before the tables) - Dress #4 revenues are also wrong, even without considering the previous mistake

This doesn't change the conclusion of the paragraph that much (42% instead of 48%), but this doesn't inspire me much confidence for the rest of the article