[tensor]

Shopify did very well connecting small makers/vendors to customers. Granted, to your point they are now trying to go for big vendors, thinking they can somehow unseat amazon. Probably won't work out well for them either.

[actionfromafar]

If Shopify can avoid beating themselves up against the behemoth that is Amazon in a full-frontal assault, while also stay less crappy than Amazon, I think Shopify is on to something.

Amazon can't un-crappify themselves, it's not in their DNA.

[crabmusket]

Shopify is not a marketplace, is it? When I want to buy something I don't go to shopify.com and search for it. I think this is a critical distinction.

[fire_lake]

You’re right, but Shopify is trying to change this with the Shop app

[Sabinus]

Shopify last year gated a lot of customisation functionality behind a 2.5k a month subscription. They certainly are pivoting away from small shops.