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by noodlesUK 750 days ago
The automatic enrolment in the Etsy advertising program means the platform fees for anyone selling more than 10k USD increase sharply at that point to ~20% of total revenue.

What that means is that any artists/makers that are doing volumes that represent anything even close to a full time wage are totally shafted. If I were an artist selling stuff, I would strongly consider a switch to something like Shopify, especially as you then aren't on a storefront sitting next to a whole bunch of drop shipped garbage.

3 comments

I would do run both and try to port over customers to Shopify. The advantage of Etsy is people.
> The automatic enrolment in the Etsy advertising program means the platform fees for anyone selling more than 10k USD increase sharply at that point to ~20% of total revenue.

That seems to assume a very very unrealistic 100% of orders being from offsite ads. In reality it's probably 10% for most shops if even that many.

Thanks for clearing that up - I thought the fees applied to all sales, not just ones with attribution to their ads. (I'm not an Etsy seller myself, but I'm friends with people who are)

The fees are still astronomically high even without the ads program.

If I were an artist selling stuff on Etsy, my storefront would undergo mitosis under new PO-box identities every time it hit 5k USD of sales.