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by pabe 751 days ago
I'd recommend to identify a market you want to serve, first. Doing WordPress websites for SMEs is a bloody red ocean. If you're up to building themes for a niche (e.g. Odoo ERP), you might be better off and could potentially grow with that niche. Then, specialize further, e.g. complete web solutions for doctors with appointment functionalities etc.

The main message is: take a deep look into a niche and their problems. Do cheap experiments to find out you're on the right track (e.g. landing page + social media marketing).