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by jason_tko
5125 days ago
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Apple is kind of a special case for a few reasons. There are definitely parallels though. Apple shot to popularity in America first before Japan, leading the way for Japanese consumers. Insanely great customer service is definitely a big part of Apple's way of doing business, considering the genius bar strategy. They also have a large team on the ground here. Steve Jobs identified Japan as a huge opportunity, and flew here to hire the Japan CEO himself years and years ago. |
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