Balance that with no change fees, free bags, companion pass, and flight credits that do not expire.
When I travelled a lot, I would fly Southwest the first part of the year to earn the companion pass. Once earned I would fly Delta or United, who ever was cheaper.
As a consumer it is nice to have a choice and competition. Seems like the other large carriers raise fees and degrade the travel experience in tandem.
> Balance that with no change fees, free bags, companion pass, and flight credits that do not expire
Delta provides each of those at its higher frequent-flier levels. Plus free food and drink at the airport and in the air, premium seats, et cetera. If you're a very frequent flier, the majors have a better product. If you're a middlingly-frequent flier, or someone who flies a short, cheap route frequently, Southwest.
When I travelled a lot, I would fly Southwest the first part of the year to earn the companion pass. Once earned I would fly Delta or United, who ever was cheaper.
As a consumer it is nice to have a choice and competition. Seems like the other large carriers raise fees and degrade the travel experience in tandem.