[helsinkiandrew]

Yes, but I guess you get to know the customers better and make sure the product fits them very well, or atleast better than the competitors.

Another more cynical thought is that this is a way of increasing revenue and profit quickly so the share price rises quickly. You get your options and bonus and leave before the rest of the customers leave.

[rexreed]

Your second cynical answer is the correct one. It's always about the shareholder and never about the customer at Broadcom. Remember Computer Associates (CA)? Yeah, they're now Broadcom. That pattern of acquire - consolidate - turn the screws on the customer DNA / culture is very strong in Broadcom.