[alephnerd]

As I mentioned below:

They are not snarky and they very gladly work with corporates as well. They are just writing in some weird pissy tone.

Look at all the sponsored content they have from ZTE, as well as all the Nutanix specific articles because of Nutanix .NEXT

Snark is fine if you are evenhanded by being snarky about everyone, but it ain't great if you're clearly picking and choosing and deciding to take money from vendors.

I'd like snark, but I'd rather hear that from an actual practitioner, not one of the several tech "journalists" we'd wine and dine when I was still working for vendors.

[gremlinunderway]

Hate to burst your bubble, but even the super tight-laced "serious" journalism, especially in tech, all works the same way too. Going super hardcore on "professionalism" makes it easier to sell objectivity whereas in the background you are also clearly picking and choosing to decide to take money from vendors.

It's just one aesthetic over another. The corporate-style is made to win over those naive to think their slick editing and wordsmithing means that they're objective about their reporting ("so professional! Real journalists!"). The snarky/edgy style is made to win over those naive enough to think that because they're "rebels" then they must be objective unlike those corporate stuck-up types.

It's Windows vs Mac for journalism, thats all.

[alephnerd]

> Hate to burst your bubble, but even the super tight-laced "serious" journalism, especially in tech, all works the same

You ain't bursting my bubble. I've wined and dined DarkReading, SDxCentral, etc.

At least they aren't being mean while selling access.

This is why I said read practioners personal blogs and stuff, not these kinds of corporate journals.