[bachmeier]

> the average customer just DOES NOT CARE

They're not targeting the average customer (by whatever metric you measure an average customer). They're targeting people that value decentralization.

[djur]

Kind of, sort of, but not so much? They're also targeting people who left Twitter because of the moderation policies, ownership, and/or user base. Among Bluesky users, Twitter migrants easily outnumber decentralization enthusiasts 10 to 1 at this point.