[threeseed]

Threads sits on top of the Instagram infrastructure.

And they have added ActivityPub integration moving everything closer to decentralisation.

Given how much of a win-win for Meta it is it wouldn't surprise me to see all their networks move in that direction.

[troupo]

> Given how much of a win-win for Meta

How much?

> to see all their networks move in that direction.

Why would they? What exactly will the move entail?

[threeseed]

a) They can monetise content that didn't originate on their platform.

b) It shifts regulators attention from them to closed platforms like X.

c) They can leverage their advantages e.g. ad serving, safety to push competitors into niches.

[troupo]

> They can monetise content that didn't originate on their platform.

They have been doing it for years.

> It shifts regulators attention from them to closed platforms like X.

It doesn't. Threads is just as closed (despite integrating an open protocol), and is still subject to the same scrutiny and provisions as the rest of Meta's products.

> They can leverage their advantages e.g. ad serving, safety to push competitors into niches.

So, let me get it straight. Facebook gained so much from adopting a decentralized protocol so they will inevitably move in the same direction that:

- they will use it to remain the only centralized service?

- they will use it to do the same thing they do before (serve ads, collect user data etc.) but somehow will be absolved of regulations and scrutiny?