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by janetmissed
754 days ago
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I think this is an out of touch perspective. Big industry music has never been more irrelevant since radio stopped being the main way people discovered new bands. I notice that with my peers (early 20's), I listen to at most 20% of the same music as someone with similar tastes to me, and most of what both of us listen to is independently released from small artists. While industry backed musicians are still the largest artists in the world by sheer numbers, they have never been less relevant. Also YouTube and tiktok are really good at recommending obscure/independent artists if you actively search for independent music. Like Spotify and YouTube aren't actively promoting and finically compensating independent artists because they are being payed off by the "industry" to suppress what you consider "good" music, they just recommend what's most likely to keep someone on their service and they pay poorly because streaming services don't have an actual business model beyond growth hacking. |
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I'm not speaking from inexperience, I'm a musician and label owner myself.
You may see indie music on sites like YouTube now, that's because that's what you've previously searched for, but most others have no idea of where to start in finding obscure bands they'd like and the recommendation algos only provide default picks unless you search for specific artists, there's also a ton of drivel to sort through before you find the right artists, supermarkets and gas stations only play major artists on repeat all day -- that's why the streaming numbers are so vastly lower for pop versus indie musicians, and a lot of people are completely worn out on the process of trying to find good music they like.