[ricardo81]

>you are just used to google

Worth emphasising IMO. People are conditioned to using Google and its quirks, that can make alternatives engines a little less intuitive. Also they're often criticised for overrunning verticals with their own offerings. My favourite example being celebritynetworth.

[hoveringhen]

> Also they're often criticised for overrunning verticals with their own offerings. My favourite example being celebritynetworth.

Sorry didn't get this, what do you mean exactly?

[ricardo81]

Beyond 10 blue links, certain niches organic results have been pushed down the page and placed under G specific results (when I say certain, nowadays it's most).

Celebritynetworth is an example of this where a site had some unique content, G apparently realised that lots of people search for such stuff, asked the owner for an API and then eventually scraped it. A rough version of events, more details below.

There are lots of examples of well performing sites/niches where similar has happened.

https://docs.house.gov/meetings/JU/JU05/20190716/109793/HHRG...

[hoveringhen]

Very interesting, thanks for the link!