[alexriddle]

I'm fairly sure that most podcast platforms now include dynamic ad segments - I listen to a few and whilst some (usually where the hosts record ads themselves) seem to have static ads, others definitely have ads which are updated automatically

[klondike_klive]

It's a shame - other countries' ads often strike me as quaint, hilariously awful, at best amusingly weird, and I'm willing to tolerate them to a point. But when an ad breaks in that's obviously targeted based on my location it feels ingratiating, dirty, offensive.

[vsnf]

Yeah for sure. But is it being done for the huge back catalog of much older podcasts? Maybe the big players already have teams of people hunting for old ad breaks, but this could alleviate the burden.