[nojvek]

Google's PMs are doing a new experiment. How much crap can they add to the search homepage without an ounce lost in their stock price?

Google has enough momentum that they could turn it into an ads only search engine and their revenue would still go up.

The default traffic they get from Chrome, Android and default iOS search engine is almost half the planet.

Microsoft could have eaten big chunks of this if their interface was any better but its a worse ad infested search engine.

There are smaller players but none have the reach that Google does.

Apple should make their own search engine, but under Tim Cook they are afraid to take big swings.