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by gary_0 756 days ago
Not specifically "clicks" because phrases like War on Drugs, War on Terror, and War on Christmas predate widespread use of the Internet. For instance:

> The term "war on drugs" was popularized by the media shortly after a press conference, given on June 17, 1971, during which President Richard Nixon declared drug abuse "public enemy number one". - Wikipedia

And some "War ons" were coined by politicians, so it's not just the media who like the phrase.