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by talldatethrow 768 days ago
As others stated, who the 'people' are varies.

I used to sell cars and was top 0.1% in the country at it.

Yet others would say I was a parasite costing them money for nothing. But they were ignoring I was providing value for the dealership and its collection of employees even beyond the owners. I worked for a public corporation. Tons of stake holders profited via stock value while I was there.

On a tangent, people always say they'd rather just buy cars online. Great you can do that for one. Second, if all manufacturers did that, month 1 results would be whatever they were. On day 1 of month 2, some MBA would say "hey, if we had a human these people could call, chat with, or even visit with for a test drive, wouldn't sales go up? Let's try it!" And within a month you'd have salespeople interacting with customers again.

2 comments

> On a tangent, people always say they'd rather just buy cars online. ... within a month you'd have salespeople interacting with customers again.

If that were true, it wouldn't be necessary to outlaw direct-to-consumer sales.

https://www.justice.gov/atr/economic-effects-state-bans-dire...

Well you mean buying direct from manufacturer for their asking price online.

I mean that you can buy from a dealership for asking price online.

I have done countless deals over the Internet and had a driver or a truck deliver the car to a customer. Some for asking price, some discounted.

> you mean buying direct from manufacturer for their asking price online. I mean…

Ok, but buying from their local dealership’s website is not what most people mean when they say they want to buy cars online. Likewise, when they say they buy their pens online, they don’t mean they buy them from the website of their local mom & pop stationary store.

I suppose, but if the price is non negotiable like with the Tesla model, does it really matter?

Would you really prefer to buy online and it gets shipped to your house via a trucker, vs buying it on the dealer website and their local driver or the salesperson delivers it?

For a big purchase like a car, I don't think home delivery vs. pick-up in town matters much at all. I'll defer to your experience, but my expectation is that cars are such a big purchase that the time cost of one trip to pick up the purchased car is negligible.

The reason people want to be able to buy directly from the manufacturer is that they want to see real posted prices so that they can comparison shop from home without needing to drive around to twenty separate dealerships (or have painful email conversations with twenty separate salesmen) to discover the real price for each car. In other words, they want an efficient public market where the posted prices reflect the actual going rate, so that they can be confident they are getting the fair market price, rather than needing to negotiate to avoid price discrimination.

Not trying to argue, but few people that negotiate are doing it based on any true market value. If you see a BMW X5 for $50k on a dealer site, and an Audi Q7 for $50k, you can buy whichever one you want for $50k. I sold Audis when the Q5 first came out, and we simply wouldn't discount them. Tons of people would mention they could get $4k off at BMW, so why wouldn't we do similar. There simply wasn't a reason to. We would sell all of ours at MSRP. I suppose what you're saying is that you wish BMW just listed a lower price on their SUV that year so that everyone could compare easily? But if we go to the manufacturer model, it'll either still be static yearly pricing like MSRP is today.. or they'll do dynamic pricing like Tesla where people that bought the month prior sometimes pay a few thousand more than people that bought today.

Most customers come and try to negotiate down randomly. For a while the sites showing average price paid were interesting, and as a consumer I totally get it. But you can also get a feel for what deals a dealership is offering by just browsing their special page usually. And then buying like you would from the manufacturer.

Dealerships still play games partially because of the manufacturers sending limited numbers of certain cars and more of others. Currently Tesla is sitting on a large backlog of cars in storage. For other brands, dealers take up this slack. Dodge currently has a 2 YEAR supply of one of their crossovers sitting on dealership lots. It's going to be a huge problem for dealers.

> parasite costing them money for nothing

Don't dealerships (and the salesperson) only make hundreds on a $30k car? It's almost a loss leader for the service department.

Absolutely. If a vehicle is discounted towards invoice, a salesperson can easily end up making $250 on a $100,000 fully loaded Audi A8.

Heck, I've sold used cars at asking price and still made $250 just because the dealership overpaid on the trade in.

All in all it all adds up and evens out, but mentally it can be frustrating coming into work on 4th of July and spending hours with someone trying to have fun looking at 4 cars and then leaving. And then finally selling one at 7pm and staying late, to make $250.

And with the way the pay plans are structured, it's hourly pay OR commission whichever is higher..so if you sold a few cars Wednesday Thursday for $2k, you can end up coming to work Friday Saturday Sunday, not selling anything, and technically didnt get paid anything more for those hours.