[ckluis]

Contact me at ckluis [at google's email system] if you'd like details for these suggestions.

I think the biggest improvement you can do is to create a 3 part footer with a teaser (mini-intro) into the 3 case studies. This would provide a very tangible benefit that is visible on every page. I would probably remove the case study link from the main menu.

Part of the benefit from this is it provides something on the blog side, where there is literally no calls to action or conversion.

Here is a hint. Go to hubspot's blog. Notice how they have a call to action on the bottom of every single post? It seems like a waste to have someone read something and have no way to convert.

The social set-up is pretty weak too. If you are not going to tweet your own posts - why should anyone else?