[BitwiseFool]

Steve Ballmer was hoping people would call it "the one". This was also around the time that SkyDrive had to be renamed to OneDrive due to trademark issues with Sky.

I always judge corporations whenever they resort to "One" as a brand because it signals a total lack of creativity and is likely the result of executives fighting each other and settling on the most mundane and inoffensive concept to represent "it does everything".